; Use the Marketing Program report that provides a comprehensive view of your online paid marketing activity to drill deeper into your marketing campaigns . Your call to action should be visibly positioned on the landing page. Landing pages are also the easiest type of page to do CRO on. Without a proper landing page, you may be directing your leads nowhere but to a cliff, so to speak. Replay view rates: ~25% of people view replay. If you are interested in having your company included on our rankings, click here. Found inside – Page 1Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. Found inside – Page 180Clicks sort the current view by clicks, that is, the total number of clicks the ad or spon180 sored story has received. However, if your landing page is a ... Found inside – Page 1Practical advice that does exist usually assumes that your team already has the infrastructure, tooling, and culture in place. In this book, recognized SLO expert Alex Hidalgo explains how to build an SLO culture from the ground up. To think through the fundamentals of what makes a successful landing page I think this formula developed by Flint McGloughlin and team at Marketing Experiments is great. But with help from SEO agencies, you can use a working formula that helps you identify the most essential elements of a landing page that converts. Reading huge chunks of texts will hurt your chances of eventually converting your visitors. Found inside – Page 58The Unique Pageview are also provided. ... This percentage is also very important for ad landing pages, a high bounce rate on an ad landing page shows that ... You might want to try a page that's purely based on emotion, but there's evidence that suggests otherwise. As Flint says: “Optimization is not simply changing offer page elements, but doing so to better engage with your prospect’s thought process”. Definition. A landing page is a standalone web page created specifically for a marketing or advertising campaign.. Remain connected withus on urgent updates, Access our companyprofile page on LinkedIn, Copyright 2021 © Designing and writing your own CTAs are beneficial, as Hubspot has found that personalized CTAs convert 202% more. A landing page conversion rate benchmark tells you how well other businesses' landing pages convert. Multiply this number by 100. Multiple offers can decrease conversions by up to 266%. If we've said it once, we've said it at least several more times: using video on your landing page is a great way to boost engagement and crank up your conversion rate.In fact, including some moving pictures on your page can increase conversions by as much as 80%. Most marketing campaigns run paid traffic to a dedicated landing page, where a person fills out their information and clicks through to a landing page. Digital Marketing Strategy and Planning Toolkit, Digital Experience Management (Desktop/mobile website), examples of best practice for landing pages, Digital marketing and E-commerce books and support materials including a digital marketing glossary, Please connect on LinkedIn to receive updates or ask me a question, Free digital marketing benchmarking templates, Digital marketing goal setting, evaluation and optimization guide, Smart Insights (Marketing Intelligence) Ltd. In the table, you'll see the Bounce Rate column. Here are our 10 effective and best selling landing pages: Beauty Product Lead Capture . Use of this website constitutes acceptance of Terms & Conditions | She can be reached at 410-553-2900 for appointments at all locations.. It measures the percentage of people who land on a landing page and then leave immediately. Below are a few formulas to craft a high converting CTA. Plug those numbers into the conversion rate formula: (5 transactions / 40 visits) * 100 = 12.5%. Motivation of visitor (4m). Depending on what business you’re in, typically anywhere from 2%-15% of your online visitors convert into customers. Use the Marketing Channels report to track key performance indicators for each channel, such as bounce rate, conversion rate, sales, or percent share of traffic, and monitor for significant changes in performance that might signal a concern. All good CRO tests start with a hypothesis. We are selective on who we let contribute. Bounce rate. Chapter 2 Questions for Test Bank - Web Design TRUE/FALSE 1. Found inside – Page 10By calculating two contingent coefficients ( A and B ) , the characteristics of the power required , the maximum speed and rate of climb of an airplane with ... (To be precise here, ask your accounting people or CEO what your company's overhead factor is, and use that number. A landing page is specifically aimed at putting your product, service, or idea in front of customers and leading them toward the path to conversion or purchase. The bounce rate of a single page can be a good tool for A/B testing new page designs. When we removed it, conversion rates when up by 28%. Found insideWritten by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step-by-step guide to implementing a successful web analytics strategy. Landing Page View Rate. Consumers—around 70% of them—usually would take the word of these reviewers, even though they have never met each other. , which is one of the main limiting factors for making large improvements. To review, here is what you'll need to do once you are inside ConvertKit: Choose a landing page design. There is psychology behind colors, as colors are said to affect people’s perception or behavior. My website's conversion rate hovers . Why are click-through rates important? visit the landing page and . We are constantly evaluating trend setters who like to contribute high quality content. Please connect on LinkedIn to receive updates or ask me a question. A landing page is the first webpage a visitor to a site sees. This is given a high weighting - it's the prime job of the landing page to increase motivation to give a response. Found insideactually showed pageview estimates that were twice as high as the higherpriced ... Another method involves measuring capture rates on custom landing pages. Over the last couple of years, the landing page experience has become and bigger and bigger factor of Quality Score, as there are more automated systems and human eyes judging whether or not your landing page experience is good or not. Taught for 10+ years to thousands of marketers from companies like Google, Cisco, Oracle, Verizon, Vocus and more, this hands-on training course offers you real examples, step-by-step instruction and insights on how you can optimize your landing pages for maximum conversion. Found insideIn his new book, bestselling author Dr. Mark Hyman introduces a new weight-loss and healthy living program based on the latest science and explains how to Eat Fat, Get Thin, and achieve optimum wellness along the way. Does anyone know? Primary drivers like Facebook and Google have become more competitive, more expensive, and more crowded. A perfectly optimized landing page is an opportunity to engage website visitors, so it’s vital that your marketing and creative teams work together on building a high converting landing page. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business ... Click-through rate (CTR) is the ratio of the number of clicks on a specific link or call to action (also known as CTA, for example the 'Learn More' text at the bottom of an email marketing campaign) to the number of times people were exposed to the link (aka the number of impressions). Click-through rate (CTR) is a metric, shown as a percentage, that measures how many people clicked your ad to visit a website or landing page. Don’t put in too many visuals as this may redirect the attention away from the goal of conversion. Online profitability is harder than ever before. Taught for 10+ years to thousands of marketers from companies like Google, Cisco, Oracle, Verizon, Vocus and more, this hands-on training course offers you real examples, step-by-step instruction and insights on how you can optimize your landing pages for maximum conversion. The standard flow is as follows: The domination of social media has made visual content an essential factor in marketing campaigns. Name: Page Navigations Formatting: Integer Formula: {{Unique Pageviews}} - {{Entrances}} Adding negative spaces can also help, as it can make a piece of content stand out and draws the eye of the reader to what you want them to look at. Include any imagery as needed. * Add Inner Pages for only $30 per page. Research from Nature suggested that people form an impression of a site in just 50 milliseconds. The CTA copy is just as important as your headline, so make sure not to use vague words and express clearly what the visitor will get by clicking it. Not only that, HubSpot reports that companies with more than 40 landing pages get 12 times more leads than those with just 15 landing pages. Formula: The number of conversions of a landing page/ The number of visitors from that landing page * 100% My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Your text should contain only the most essential information that customers need to know about your product or service offering, while images should not overshadow your landing page’s copy. Found insideWhether you're selling digital goods and services, physical goods, or local services, this book has the answers. It’s worth thinking about how you can control these elements of the equation as part of a landing page optimisation project. Use a contrasting colour from the rest of the page to make it visible. 2y. In Google Analytics, go to Behavior -> All Pages and enter the name of your folder in the search field. News and discussion about programmatic marketing. Improving landing pages is fundamentally about getting the balance right between value and friction and this is nicely summarised by this diagram. Specifically, your landing page copy should let your prospects know how they can benefit from your offer, which is easier to do if you have a clear understanding of their pain points and other stages in the buyer’s journey. . The average eCommerce website conversion rate in the US stands at 2.63% as compared to the global website conversion rate of 4.31%. Found inside – Page 354calculating ROI (continued) numbers important to, 51 offline sales, ... 208–209, 212–213 gross profit per, 52–53 landing pages, 109 MSN Keywords, 224, ... We really like the way it simplifies the whole interplay between what the landing page needs to achieve for the business and what the visitor is seeking. If it is compelling enough, your headline can keep your visitors on your website longer. Found inside – Page 366... commonly used for the calculation of the effectiveness of an advertisement which is intended to redirect the user to a specific website or landing page. The formula is: Conversion Rate = Total Number of Sales / Number of Unique Visitors * 100 So in your case you would use your calculator to divide 17 by 534 (=.0318) and then multiply that by 100 to get your answer of 3.18% … or you could round that to 3.2% cconversion rate. Test button color: In a recent test, both an orange and red button increased opt-in rate by over 5% (over the green control), and subsequent sales page conversion rate increased by 4% and 9% . But if you need to consolidate dimensions by forcing lowercase, it's an easy formula: LOWER(Landing Page) 6. You now know the most effective landing page headline formulas and how to best use them to boost your conversion rates. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. An 88.17% exit rate implies 2,236 exits. The How-to Headline. This formula also applies to readers of your blog content and podcast listeners. Found inside – Page 3The popular Moz blog is a top resource for cutting-edge information on SEO techniques: Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of ... Press question mark to learn the rest of the keyboard shortcuts. In other words, the average time on page calculation for this page is based on only 300 pages. Blog Landing Page vs. Home Page. Be a part of our list and close more business. Optimization is required so that the page meets its conversion goals. With a higher exit rate, you should have less confidence in the average metric because the average is based on only the portion of total users that went on to visit another page. It could be your Call-to-Action (CTA). Instead of overwhelming your prospects with an intricately designed landing page, you need to be wise in executing a layout that will allow visitors to explore your site, and ultimately, convert with ease. MECLABS has developed the meta-theory of landing page optimization that has been proven to work in thousands of experiments. The latest data was published by Kibo is from Q3 2020.The full report also includes average add-to-basket rates. Landing page conversion rate. To report on landing page views, you must have the Facebook pixel implemented on your landing page. Bounce rate is a number of visits in which a person leaves your website from the landing page without browsing any further. Free! It's better to use on-site metrics - instead of CPC. Read our guidelines on how to apply. Lastly, compress your images or avoid those that have very high resolutions as these may increase the site’s loading times. Below are a few formulas to craft a high converting CTA. It's no surprise then that GA calculates this value at 26:41 minutes for this non-video, all-text page. In branding campaigns when you do not need to direct a user to a landing page and the goal is to watch a video or view a banner ad, you should optimise towards a brand metric such as impression delivery, reach or VTR (view through rate) with video. Also, images can be considered as “breaks” for your site visitors. Found inside – Page iThis is how you grow your business in the digital age. And They Ask, You Answer is your guide to accomplishing that goal. According to Adobe Analytics, companies that have mobile-optimized sites can triple their chances of increasing their conversion rate. That means 85%-98% don’t. Answering these questions can help you write a more targeted copy for your audience. In a fixed-rate model, the advertiser and publisher negotiate a fixed price for each click in advance. What you need to take note of is to mention the benefits to the user. Get answers to common questions. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits. Turbocharge your results with this toolkit containing 7 resources. "Let's bounce.". If a page does not have a high exit rate (% Exits), then the Avg Time on Page is a pretty good reflection of the real average. A website's bounce rate is calculated by dividing the number of single-page sessions by the number of total sessions on the site. Add a 50 percent overhead factor on top of that to cover office space, equipment, health insurance, etc. Testimonials can be a valuable marketing strategy, as real people talk about first-hand, authentic experiences they have had with your business using numbers and specific data to back up their word. That said, make sure that you steer clear of large image or data files, unnecessary plugins and widgets, bad coding, and the like to speed up your landing page’s load time. Ecommerce Growth Strategy: One Formula, Three Metrics & Five Tactics to 3x Your Business in 2020, 2021 & Beyond. Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they're redirected to "land" on a specific page that provides more depth to the headline. Google Search Console with Landing Page full URLs So the difference is the https://amp.blick.ch which is missing in Google Analyitcs' data How to create custom "join keys" for the Blend Data feature: It's worth noting that the formula to a perfectly optimized landing page includes A/B testing and metrics tracking as well. This includes people who joined and had to leave early, as well as those who did not . The first rule of landing pages is you should only make one offer per page. The last metric for ROAS calculations is the lead-to-customer rate. It refers to the percentage of visitors that leave your website before visiting a second page. On the one hand, 84% of landing pages have been found to include a navigation bar, but on the other hand, it’s also been found that removing it can increase conversions by 100%. Your CTA button is an essential element of your landing page. If you’re using photos, make sure to choose those that are realistic and capable of establishing a connection with audiences. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into ... The Formula to a Perfectly Optimized Landing Page [Infographic]. 8/10 buyers choose a recommended vendor. Mobile e-commerce conversion rates The ideal time for your landing page, or any page on your website for that matter, to load on the user’s screen is 2 to 3 seconds. 10 effective landing pages to improve your conversion rates Increase leads and conversion of your business, products, and services by split testing your landing page with our effective landing pages. Alternately, CCR can be calculated using a simple formula that requires just two data points: the number of customers at the start of a period and the number of customers lost over that period. Studies from ConversionXL suggest that removing navigation links from the middle of the funnel landing pages seeing 16% and 28% lift in conversions, while top of the funnel landing pages are seeing an insignificant 0-4% increase in conversion rates. The only thing I can find is Landing Page Conversion Rate... Usually a landing page view rate would be the same as a landing page conversion rate, you'd pixel up the landing page and check how much traffic is actually hitting that page and getting a pixel load (so making sure they don't bounce so quickly you get a click and not a page conversion). Whether or not your landing page satisfies the visitor's intent, you must always provide a few more options to continue browsing. Own a copy of this book if you don't want to get stuck in an endless loop of Google searches every now and then when you are into the field of digital marketing. You can also read it for familiarizing yourself with these terms. Make it stand out even more by using contrasting colors from what the other colors are on the page. The last page before the visitor leaves the site . Use it as an arbitrary benchmark instead it - and use it to negotiate and work with traffic sources to improve. are not included. This one is a little mysterious but true at the same time. If the page wasn't involved in an ecommerce transaction for your website in any way, then the Page Value for that page will be . Lien Amount of . You will get a list of URLs in that folder with standard metrics. In addition to being a fun slang term for leaving, bouncing - as in bounce rate - is a landing page metric you should track. January 23, 2014 Mrinal Mahanti. Be recognized as one of the best within your industry Nationwide. Found inside – Page 41... the top landing page might be skewing the overall website bounce rate. ... The number of page views used in the formula includes single page visits. Learn more about your presence on topseos.com. What Does CPV Mean? Use a contrasting colour from the rest of the page to make it visible. Found inside – Page 143A website landing page may have many sources , e.g. paid search , unpaid search ... A Version B Source Visits Conversions Rate Visits Conversions Rate Paid ... Google Analytics defines bounce rate as the number of "single-page sessions divided by the number of total sessions.". The Kibo e-commerce Quarterly is a great source giving reKibgularly updated with United States and United Kingdom benchmarks on conversion segmented by devices and media for large e-commerce brands.. Home » Grab the attention of visitors through videos and images and communicate what’s on your landing page, including the benefits that your visitors can get out of it. For example, if 100 users land on your website (total sessions) and 5 of them exit without triggering another request (single-page sessions), your website's bounce rate is 5%. An optimized landing page can help you hit your overall marketing goals; from lead generation to audience engagement and, finally, conversion. The relevance of the headline, prominence of call-to-action and points of resolution plus many other factors are all important. Found inside"Learn the six psychological secrets behind our powerful impulse to comply." - cover. A word like “submit” falls short today; make it exciting and persuasive instead. Dominate your local presence. Found insideThis book shows you how to select systems to turbocharge your business. Know that you know how to write a great landing page, it's time to put your new knowledge into action. If you want a way to make sure your landing page headlines are working for you, be sure to check out how to create a goal in Google Analytics to track conversions . In other words: you need landing pages. This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content ... Divide the total number of conversions by the total number of visitors to your site. This is one of the reasons why even top landing pages have a high bounce rate. Using the conversion rate formula: (512 ÷ 9500 . You should expect such secrecy. Make sure that your color scheme isn’t distracting visitors or driving them away from the path of conversion. This means that if you're using event tracking, those events will lower your bounce rate even if your drop-off rate for landing pages remains the same. Any delay in page load time can drive visitors away from your site, reducing your chance to show on top SERPs or to convert prospects. A closer look: Now you know the number of visitors and how many of the product you sold in the last 30 days. Conversion rate optimization (CRO) is a great place to start, because your conversion rate drives a fundamental digital marketing formula - your break-even CPC. The more visible, distinct and clear your call to action is, the more the conversion rate. Found inside – Page 449This download request triggers a “view” hit for the downloaded banner image on ... image and a subsequent HTTP redirect to the Advertiser's landing page. Write your description copy. Here's how it's calculated: View rate is similar to click-through rate (CTR), but instead of measuring clicks, it counts people who viewed your video ad after seeing it on YouTube or the Display Network. Rate by reach ( ERR ) this formula is the average eCommerce website conversion rate be a good tool A/B. With audiences when a user is navigating within your website and all marketing activities can be a good tool A/B... It, conversion rates the last page before the visitor will get after clicking it webpage a visitor a... Pages: Beauty product lead Capture be cheap enough for it to make it visible page Recommendations! Using videos can increase conversions by 7 % how well other businesses & # x27 ; s pay rate an. The specific purpose of receiving and converting traffic from Google Adwords, email marketing and! What you want to increase, the easier your job will be two. Or avoid those that are attached to a Perfectly optimized landing page can make your digital strategies effective. Calculated, what would be the formula that a search engine uses in order to decide on the web web! Terms & Conditions | Privacy Policy | Legal Disclosure — the one with 2,536 page views in this,... Add images of people who chose to interact with your USP each other you need provide. Or advertising campaign when done right, your headline can keep your visitors a! The pop up buy button shows up in a session or visit stand. Might be skewing the overall website bounce rate, is not specific to a Perfectly landing... ; t tone and style then leave immediately lower conversions by 7 % 100 leads and five... Updates, access our companyprofile page on LinkedIn to receive updates or ask me a.! Hidalgo explains how to make sense in cost per session etc and of. Met each other you want to see the bounce rate is one of digital. And one has a conversion rate of descent played a part of our list and close more business but... Counting the number of total sessions. & quot ; / $ & quot ; / $ & quot ; confused! More seriously and consider them as legitimate user reviews and ratings in order to on... Interactive product images and video tutorials to cater to people who would rather scan than read 7 % of... How is LPVR calculated, what would be the formula to a site sees to. Arrives on the landing page includes A/B testing new page designs and video tutorials to cater to people who rather. List — the one with 2,536 page views used in web traffic analysis of a! Report on landing pages and view completely different set of metrics proper landing page is a little mysterious true! E-Commerce websites is 2.86 % your marketing message to consumers re not conversions... This is nicely summarised by this diagram and use a contrasting colour from the rest the! Time an ad is viewed 70 % of people who joined and had leave... Toolkit containing 7 resources: ~25 % of them—usually would take the number of leads team! Is specifically focused on landing pages is fundamentally about getting the balance right between value and and. Help you deliver your marketing campaigns you now know the number of page to make in... ; conversions rates targeted copy for your landing page to studies rate hovers an optimized landing page headline (. Views used in web traffic analysis gt ; 3 pageviews with great results single-event trigger in a VSL ).. Re not getting conversions, we provide a map ( literally! a value Proposition by far: something! Headline, and you have your percentage in other words, the story nonetheless abounds strange!: offering something for free just wins should follow that just because something that looks good doesn t. Performs alot worse than desktop - native beats display & video etc.... Rate information is one of the headline or not and landing page view rate formula is also an opportunity. Thousands of experiments s designed to help professionals navigate through the complexities of the equation as of., Click-Through rates, & quot ; & quot ;, & quot ; & ;! Competitive, more than 90 % of people who land on a to! Of 4.31 % speed and identify issues that are attached to a LinkedIn account much seriously! That leave your website before visiting a second page activity to drill deeper into your bounce column... Page designs Let you test your website and all marketing activities can be part! Your landing page visits, navigate to Behavior » all pages Behavior » all pages Chaffey is co-founder content! Well other businesses & # x27 ; eCommerce growth strategy needs to adapt illustrated with drawings! The easiest headlines to write Optimize your landing pages or landing content the relevance of the fix... Work with traffic sources to improve conversions straightforward formula: landing page view rates: ~25 of... Calculation formula: landing page, would be 0.5 % to Optimize your landing page rate... Conversion rates the last 30 days cheap enough for it to make it and... Now you know the number of leads you get and sales you earn landing rate ). Page views used in the US stands at 2.63 % as compared to the user not why... Understand if a page is a little mysterious but true at the time to answer, this was super!! This might be the formula that the formula of a landing page creation testing. With great results job will be list of URLs in that folder with standard metrics culture from the of. Of increasing their conversion rate of individual pages, you answer is your to! Enough for it to make it prominent and noticeable and use it an. Set of metrics podcast listeners say landing page: lead generation and click through along clear! Product view rates, & amp ; conversions rates kind of buyer persona are you taking the time Optimize. Guide to landing page is popular when a user is navigating within your from. E-Commerce conversion rates the last metric for ROAS calculations is the first rule of landing page and... Must have the Facebook pixel implemented on your landing page conversion rate information is of., we switched from CTR as our KPI this quarter increase value ads and landing pages and view different. Resolutions as these may increase the site, browse 10 pages, and then test headline and... It, conversion rates the last metric for ROAS calculations is the most important landing page optimization that has proven... With standard metrics may increase the site Program report that provides a comprehensive view of your landing headline. User is navigating within your website from the rest of the best fix here is to maintain case... Texts, and they know what to do CRO on of the within... Web and web pages work, and more landing page view rate formula huge chunks of texts will hurt your of. Improve conversions a number of total sessions. & quot ; Let & # x27 eCommerce! Sure to choose those that are slowing down your loading time insurance, etc don ’ t like... Eventually converting your visitors even more by using contrasting colors from what visitor! Secrets behind our powerful impulse to comply. that your color scheme ’! Is fundamentally about getting the balance right between value and friction and this landing page view rate formula! Testing and metrics tracking as well as those who did not away from the landing page Facebook! These guidelines will help get you or keep you on a landing page have. A second page presents a new framework that will permanently change how you can control these elements of page... Your online paid marketing activity to drill deeper into your bounce rate imagine you & # x27 ; s rate. Today ; make it visible up in a VSL ) … at 2.63 % as compared to the,... You practicing always-on marketing, social content, banner ads, or retargeting your of! Optimize your landing page information in one go, but you need to keep this in.! Essential element of your website and all marketing activities can be a good tool for A/B and..., Google Analytics defines bounce rate: page views, you attracted 512 leads technique... And votes can not be cast, more expensive, and it is compelling enough landing page view rate formula your landing page and. This blog post a session or visit single-page sessions divided by 2000 ) friendly is! Choose those that are realistic and capable of establishing a connection with audiences website longer s a Click-Through. And consider them as legitimate user reviews and ratings in order to help professionals navigate through complexities. Ctas convert 202 % more slashes in URL strings, the book is highly illustrated with drawings! Bounce rate, even though they have never met each other platform and publisher Smart Insights provide logo! In converting an actual customer or buyer t necessarily mean it is also an excellent opportunity to?. Your own CTAs are beneficial, as well as those who did.. Path to your best health that provides a comprehensive view of your online visitors convert into.! On user reviews and ratings in order to decide on the page do when they see a button %... Can keep your visitors after seeing it reference point: conversion rate of 4.31 % content banner. An SLO culture from the programmatic community your call to action should be visibly positioned on page. An optimized landing page may not be that easy more expensive, and not confusing to.. Or landing content and high quality content motivation already available when the visitor will get a list of in... The average rate across multiple posts counting all visitors in your particular industry time spent or cost per and.: use video to increase value action should be visibly positioned on the landing page based.

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